The Irish Red Cross has recently renewed a corporate partnership.
Fleming Medical and the Irish Red Cross have renewed their corporate partnership for the next three years. This is welcome news.
Fleming Medical owns first aid brand Medicare which is Ireland’s number one pharmacy first aid brand and as part of the partnership, Fleming Medical has developed a range of Medicare first aid kits which include first aid kits for work, sport, home, travel, and mini first aid kits. Fleming Medical has also collaborated with the Irish Red Cross to develop a co-branded range of Medicare First Aid plasters and dressings.
The success of the partnership from a Red Cross perspective is, besides the funding commitment, the training courses run in pharmacies around the country by the Irish Red Cross, which have proven very popular and help fulfill the Irish Red Cross mission to enhance the knowledge of first aid in Ireland. The co-branding has also been a successful part of this and allows Red Cross branches access to medical kit bags and defibrillators at much-reduced costs.