The Irish Red Cross launches an emotive TV ad campaign.
The ad, which will air across Irish TV channels for the next five weeks, shows a man rushing his seriously injured young daughter to hospital, only to find that the hospital has been bombed and is now just rubble.?
The ad campaign is part of the wider Health Care in Danger initiative of the Red Cross Red Cresent movement, led by the International Committee of the Red Cross. The aim of the initiative is to implement solutions to protect healthcare workers, facilities, vehicles and patients in countries affected by conflict and other emergencies.
Since February of this year alone, ICRC has recorded over 600 violent Covid-19 related attacks against health care providers and patients in over 40 countries. The number of major attacks committed against aid workers in 2019 surpassed all previous recorded years*. In Syria, health staff has been repeatedly targeted, with 47 attacks and 36 fatalities reported.
By drawing attention to the issue of violence against health personnel, facilities and vehicles, and its negative impact on the delivery of healthcare, the Irish Red Cross hopes to highlight that healthcare is #NotATarget and broaden public understanding of this serious humanitarian concern.
Trevor Holmes, Secretary General at the Irish Red Cross said, "Irish people have continually shown an interest in and a capacity to care deeply about humanitarian issues around the world. The Irish Red Cross with the International Red Cross movement hope this TV campaign will heighten awareness of the violence directed against doctors, nurses, paramedics, ambulance drivers and attacks on hospitals and other healthcare centres, which ultimately can mean?the difference between life and death for the sick and injured. Everyone has the right to healthcare, even in conflict.”?
Speaking on the Covid-19 related attacks on health workers, Maciej Polkowski, the head of the ICRC’s Health Care in Danger initiative said, "This crisis has put healthcare workers in harm's way at a time when they are needed the most. Many have been insulted, harassed and subjected to physical violence. This atmosphere of fear, which is often compounded by a lack of adequate personal protective equipment, is adding significant stress to their physical and mental health and that of their families.
“These attacks have a devastating impact on access to and provision of health care when many health systems are overwhelmed”, he added.
To find out more about the Healthcare in Danger campaign visit: redcross.ie/hcid
Healthcare is #NotATarget