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THE IRISH RED CROSS
The Irish Red Cross is an Irish charity and is part of the largest humanitarian network in the world, the International Red Cross and Red Crescent Movement. The vision of the Irish Red Cross is to be a leading humanitarian organisation, providing impartial services and support to vulnerable communities both at home and abroad. Our mission is to identify and deliver humanitarian assistance, both at home and abroad to those who are most in need. In achieving this we will be guided by the fundamental principles of the Red Cross: Humanity, Impartiality, Neutrality, Voluntary Service, Unity, Universality, Independence
JOB BRIEF
The Irish Red Cross is looking for an experienced Digital Fundraising & Communications Manager to play a lead role in the digital transformation of the Irish Red Cross. The ideal candidate will have a proven ability to develop and implement digital marketing campaigns from concept to execution with an aim to increase donor acquisition and retention.
The candidate should also have an understanding of inter-organisational digital communications processes and opportunities and will support the organisation’s agenda to improve internal communication and track the impact of activities throughout the Irish Red Cross branch network.
The successful candidate will be a self-starter who demonstrates strong initiative and leadership. They will be passionate about the role of digital communications in advancing the mission of the Irish Red Cross and be a key member of the Irish Red Cross Fundraising team.
RESPONSIBILITIES
Design and integration of digital fundraising and communications strategy in line with the IRC’s broader fundraising and communications objectives – including implementation of scheduled and emergency-response digital fundraising campaigns, donor acquisition and retention strategies.
Collaboration with the IRC IT Manager to design and integrate an IRC network-wide internal digital communications plan.
Coordination and optimisation of IRC social media engagement strategy.
Measure performance of digital marketing efforts using the full spectrum of digital analytics tools (Google Analytics, Web Trends etc.)
Management & ongoing maintenance of the IRC website.
Collaboration with external developers and designers as necessary – including management of online advertising campaigns in support of established fundraising activities and structures.
Bring insight in online marketing trends and keep strategies up-to-date.
Optimisation of IRC donation pages to maximise responses to both online and off-line marketing initiatives.
Support the distribution of IRC newsletters and email marketing campaigns.
Requirements
Minimum 5 years’ experience of successfully designing and implementing Digital Marketing campaigns, preferably within the not-for-profit sector
Preferred - third level qualification within the field of digital marketing or equivalent
Proven, excellent understanding of digital marketing concepts, best practices and legal requirements
Experience with: B2C social media promotional and fundraising campaigns – specifically via Facebook; Google Adwords; email campaigns and SEO/SEM
Working knowledge of ad serving tools
In-depth knowledge of web analytics tools (e.g. Google Analytics, etc.)
Skills and experience in creative content writing an advantage
Experience working in the not-for-profit sector an advantage
Analytical mind set and critical thinking
Excellent communication and interpersonal skills
Salary: €40,000-€56,000 – depending on experience
TO APPLY
Please send CV and cover letter to Catherine Harrison chassett@redcross.ie
The closing date for applications is 5pm on July 19th 2021.
BACKGROUND INFORMATION
The Irish Red Cross is part of the world's largest independent humanitarian network, the International Red Cross and Red Crescent Movement, which is committed to, and bound by, its Fundamental Principles of Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity and Universality.
The vision of the Irish Red Cross is to be a leading humanitarian organisation, providing impartial services and support to vulnerable communities both at home and abroad. Our mission is to identify and deliver humanitarian assistance to those who are most in need. The Irish Red Cross is also mandated to promote and disseminate International Humanitarian Law (IHL) to ensure respect for IHL and to protect the distinctive emblems recognised by the Geneva Conventions and their additional protocols.
In order to strengthen the relevant IHL initiatives across Ireland and other relevant policy areas of the Irish Red Cross, the organisation now seeks a Policy and Advocacy Officer.
JOB PURPOSE
Reporting to the International Programme Manager, the purpose of the Policy and Advocacy Officer is to support policy and advocacy development and implementation across all Irish Red Cross policy areas in line with its international and organisational strategic plans. In particular, s/he will support the Irish Red Cross International Humanitarian Law (IHL) programme. The post holder will enhance relationships and raise awareness of key issues to key stakeholder groups in relation to the work and campaigns of the Red Cross and the national and global levels.
KEY RESPONSIBILITIES
Developing IHL engagement and dissemination strategies for the IRC
Promoting awareness and understanding of IGL and broad policy within the Irish Red Cross (Governance, staff, members, and national volunteers).
Act as the IHL contact point for staff, members and national volunteers as required.
Developing strong, collaborative relationships and networks with academia, government and NGO's engaged in humanitarian actions to ensure that dissemination and understanding of IHL.
Organise and host trainings, workshops and other related IHL and policy related events.
Supporting the International Programme Manager by providing a range of support services, including preparation of discussion papers, briefs and submissions, to contribute to the developement and delivery of the Irish Red Cross in line with Red Cross Movement principles, IRC's strategic priorities and its various policy and advocacy initiatives.
Monitoring relevant legal and policy developments within the International Red Cross and Red Cross Movement and humanitarian and development sector and identify and highlight campaigning and engagement opportunities.
Contributing to the IRC advocacy and representation with International Movement partners, including the European Legal Support Group.
Supporting coordinated IRC policy statements and positions in close cooperation with other Red Cross Red Crescent actors.
In liaison with Communications identifying and providing key messages and communication opportunities relevant to the policy area; supplying information for press releases, providing updates to our website and social media.
Representing the Irish Red Cross at IHL and policy related meetings, committees and fora with donors and key policy makers.
To undertake other duties as may be requested by the International Programme Manager.
Essential Requirements
University degree in international relations, political science, law or relevant field is required; a master's degree in a related field is desired.
At least 2 years' of relevant work experience, preferably in internationally or humanitarian focused organisations.
Familiarity with international humanitarian issues and key actors is essential; knowledge of the global Red Cross network is beneficial.
Understanding of government policies, public policy, and advocacy.
Strong understanding of issues, which impact humanitarian organisations.
Experience of compiling and summarizing materials for a variety of audiences.
Demonstrated ability to analyse data and large amounts of information and experience in particularly applying this analysis into programmes and positions.
Abide by and work in accordance with the Red Cross and Red Crescent fundamental principles.
SKILLS
The ability to work diplomatically and professionally with internal and external stakeholders.
Strong organisation skills with the ability to manage multiples projects, prioritise issues, and meet deadlines.
Strong initiative and maturity of judgement.
Good influencing and networking skills.
Excellent communication skills, including writing experience.
Experience in working with and supporting volunteers an advantage.
TERMS AND CONDITIONS
Part-time position of 28 hours per week.
Salary range €32-45k per annum (pro rata) depending on experience.
Based in Dublin with occasional travel. Currently team members are working remotely due to COVID-19.
From time to time the requirements of the role may lead to longer working hours or time built up, the IRC does not pay overtime, operates and time-in-lieu policy.
FURTHER INFORMATION
The Irish Red Cross is an equal opportunities employer. We value diversity and aspire to reflect this in our workforce. We welcome applications for people from all sections of the community, irrespective of race, ethnicity, religion, sex, sexual orientation, gender identity, age or disability. This role requires applicants to have the right to work in Ireland.
APPLICATION PROCEDURE
Please send your CV and a cover letter to AnnaMarie O'Carroll at aocarroll@redcross.ie before 5pm on Monday 16th August 2021. Please mention "Policy and Advocacy Officer" in the email subject and include your full name in the file names.
Applications received after the deadline will not be considered. Only shortlisted candidates will be contacted for an interview. If you do not hear back from us, unfortunately your application has not been selected.